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Data was last updated October 18, 2024 at 07:05 AM (UTC)

The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Greater Vancouver REALTORS® (GVR), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the GVR, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the GVR, the FVREB or the CADREB.

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Why Do People Need to Sign Up to View VOW Real Estate Listings?

VOW, or “Virtual Office Website,” is a concept familiar to those in the real estate industry. It provides online access to property listing information via brokers and agents. Here’s a breakdown:

Key Reasons for Signing Up on VOW Platforms

Regulatory Requirements:

Real estate boards and associations often mandate specific standards for sharing MLS (Multiple Listing Service) data. Signing up ensures that brokers comply with these set regulations.

Data Privacy and Protection:

MLS data can be sensitive. By necessitating a sign-up, sellers can be confident that their property details aren’t accessible to just anyone browsing the web.

Relationship Building:

The sign-up process allows brokers and agents to foster a relationship with potential clients. They can better understand property needs and offer tailored services, thereby enhancing the buying or selling experience.

Monitoring and Metrics:

With registered users, tracking becomes seamless. Brokers and agents can get insights on property popularity, user behavior, and preferences. This data is invaluable for refining marketing and sales strategies.

Preventing Abuse:

Open access might tempt competitors or third parties to misuse data. By having a login requirement, brokers and agents can minimize risks associated with unauthorized data scraping or other forms of misuse.

Commitment from Users:

A user signing up is often more committed to property dealings. This process helps distinguish serious users from casual browsers, ensuring that brokers and agents can focus their efforts more effectively.

Customized User Experience:

Once a user is registered, the VOW system can offer a range of personalized features. This includes saving preferences, sending alerts for new listings, and offering recommendations based on search history.

Control Over Distribution:

For brokers and agents, it’s crucial to maintain control over how their listing data is disseminated. A sign-up process ensures a regulated distribution, guaranteeing only authorized access to the data.

Conclusion

In essence, the sign-up process on VOW platforms offers multiple advantages. From ensuring regulatory compliance and data protection to building strong client relationships and offering personalized user experiences, it caters to both the service providers and the users.